Everyday Humans Launch Campaign ‘Staged Summer’
Creative & Art Direction

The sunscreen and body care brand, Everyday Humans, needed content for their summer launch campaign to headline their new D2C website.

Shot during the pandemic lockdown, the campaign captured the universal feeling of longing for the outdoors, with the concept of “staged summer”. Inspired by cgi culture, and street photography, real people of various backgrounds, heritage and genders were cast to bring to life the look of a no-frills-attitude and fun brand.

The photography was not only used for the summer launch but adapted to evergreen brand assets and social media content. 

Photography: Felipe Barbosa
Production Design: Rafael Medeiros
Make Up: Audrey Payet

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