Fenty Beauty at Established NYC
Branding and Packaging

Awards
→ Bronze Clio Award
→ Dieline Awards 2nd Place
→ Design Museum Beazley Design of the Year Shortlist

As a new to world brand, Fenty Beauty needed an identity and packaging system which fit into the beauty category, but disrupted it equally matching Rihanna’s own unique character.

The solution was to produce a brand and identity language which celebrated the tension between delicate typographic elements and a raw art direction style.

The visual identity was executed across packaging and retail, as well as global communication campaigns & digital.